Bringing a complex B2B brand into the light.
Dark, outdated, and impossible to navigate — the brand's proof was buried where partners couldn't find it. The relaunch surfaced it, and turned discoverability into the company's biggest growth lever.
A B2B presence that buried its own proof.
The legacy site was dark, dated, and difficult to navigate. Case studies — the company's strongest sales asset — were nearly impossible to find. For an agency whose growth depended on partners seeing real proof of impact, discoverability had become the single biggest blocker on revenue.
A new brand direction, built around discovery.
The relaunch leaned into OneMagnify's new brand direction — light, engaging, and easy to navigate, with clear visual cues guiding partners through the service layers. I audited the complex information architecture, simplified it, and surfaced the proof: every page reinforced "Moments That Magnify" — transparency, partnership, and measurable human impact. What had been buried became the brand's most-clicked content, and discovery became the company's strongest growth lever.
What I led.
- UX Strategy LeadTranslated high-level business ambiguity into an elegant, intuitive user journey. Set rigorous timelines, established design-system standards for the case-study templates, and built content-gathering frameworks the team could repeat. Pushed to elevate the case studies into the global navigation for easy wayfinding — a placement proven as a powerful sales tool on the Guidance.com site.
- Trust-Based ArchitectureRebuilt site positioning to focus on partnership and measurable human impact.
- Performance IntegrationBlended SEO and content best practices with a high-end design system to ensure the brand was both found and felt.